Repeat Customer Rate – Making Sure your Customers Come Back

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Repeat customer rate is the percentage of your current or previous customers that will most likely return and make another transaction such as a second purchase via your website. In order to determine your RCR, take note of the total number of new customers on a given timeframe or cohort and divide it by the number of your return customers or those who made another purchase given a specific time period.

Repeat Customer Rate Booster Techniques

Repeat customers become the lifeblood of your business and an indication of its success. There are various ways to improve your RCR such as offering a remarkable customer service so that anyone who makes a transaction with you is happy with their initial purchase. Use marketing strategies such as newsletters and email lists as tools to distribute timely contents and offers to your customers.

Boosting your repeat customer rate should be the main focus of your business. Evaluate your loyalty program and review if rewards are practical components or otherwise.

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What is a Sales Funnel

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A sales funnel is a visualization tool that helps you identify the position of your prospects allowing you to know where they currently are in the process of making a sound buying decision. The top of the sales funnel is basically wide on top because this is where all prospective customers with varied engagements enter. The most engaged customers are brought to the funnel’s bottom that will be converted into sales and repeat customers.

Stages of the Sales Funnel

The first stage of the sales funnel is awareness when the customer is introduced to your brand. The next stage is consideration when the customer considers your brand among others in your niche. Next, the customer prefers your brand, purchases your products and services and becomes a loyal and repeat customer in the end.

As the sales funnel gets to the bottom, the prospects naturally decreases in number. This scenario is normal as you gradually screen your prospects.

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Conversion Rate – How to Make your Visitors Buy

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Conversion rate is the percentage of the visitors to your website that is going to respond to your call to action, specifically in making a purchase. There is an easy way to calculate the rate, which is to divide the number of site visitors who bought from your website by the total quantity of your website visitors. Having a good conversion rate is important so that other metrics follow suit.

How to Improve your Conversion Rate

Three percent is the average conversion rate regardless of the industries and improving your rate requires you to make your website easy to find for your target customers. It is essential that your products look appealing more than those of your competitions. Quality and pleasing graphics become even more effective with the use of compelling and emotionally powerful texts.

Better conversion rates may also rely on the fast and hassle-free checkout process thus, eliminate unnecessary steps. Use videos and offer financing options as alternatives.

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Page Load Times – e-Commerce developer

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Page load time is the length of time that each page on your website would take in order to load. Business websites require a much faster response for their pages to load because customers basically do not like to wait and linger for over 3 seconds in order to access your page. On top of that, the load time of your page is essential to have a higher SEO ranking because Google considers it along with site speed in determining the websites on top of their SERPs.

Fixing your Page Load Times

The initial step to improve the loading time of your page is to check your image or graphic sizes. The ideal size of your site photos should be less than 1000 pixels and below 100 dpi. Reduce the image size for speedy loading and avoid Flash or Javascript if possible.

Better and faster page load times are important criteria in making sure that your website becomes user-friendly and SEO-ready.

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Ecommerce – The Coming Reign of Online Retail is Near

Ecommerce is seeing a brighter future especially in the field of retail and 2018 is what experts are eyeing as the ultimate era for the online retail industry. According to a Forrester report, online retail will be stronger than ever in the year 2018. In fact, 83 percent of adults in the United States do their shopping and purchase items on Amazon in the previous year.

The growing number of Internet-based shopping sites and digital storefronts offers more convenience as well as becoming an attractive option for modern-day consumers. Following the trend, ecommerce is seen to start taking a huge part and become a key player in the retail niche.

There are current players in the retail industry that are expected to make a major move or innovation in order to establish a prominent online presence. These key players aim to safeguard their spot in the retail industry with the inevitable growth and disruption of the ecommerce trend.

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Building Ecommerce Shop

The step-by-step guide to building ecommerce shop is a comprehensive one that requires different resources. Online businesses are sprouting like mushrooms more than traditional physical stores ever do today. Even local businesses sell their services through the Internet hence, the popularity of business websites.

Steps in Building Ecommerce Shop

The primary step in creating your online website is to decide on what kind of products and services you will promote. Set your pricing to initialize your business considering various factors such as web hosting for the business site, material cost for the product, taxes, shipping, and marketing and ad costs. Choose your ecommerce web hosting platform and software. Build your ecommerce website after picking a brand and domain name.

Building ecommerce shop is a complex and challenging venture especially if you are going to invest in your website. Creating your website is a long process but you can always find help from the experts in this niche.

eCommerce Catalog Development

eCommerce catalog development is one of the methods that ensure the success of your online business website. Your product catalog plays a crucial role in building your website but it could, unfortunately, become one of the neglected areas in web development. You can choose your ecommerce development partner based on their feature sets, price, and graphic design capabilities.

eCommerce Catalog Development Overview

Developing an ecommerce platform requires you to check the price of the web development service. Successful sites may require $5-$10,000 budget if you really want a high-quality and realistic result. Graphic design improves the conversion rates of your business website as well as in creating your brand and providing customers with confidence. The overall graphic design should be clean, navigation-friendly, and usable instead of just trying to impress online visitors using overrated and tacky websites.

eCommerce catalog development requires the right feature sets in determining your potential partner. Wish List and Gift Certificate modules are ancillary features that are only useful if your site is already successful.

Independent e-Commerce Developer in Boston MA area Contact OT PROJECTS.

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