Conversion Rate – How to Make your Visitors Buy

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Conversion rate is the percentage of the visitors to your website that is going to respond to your call to action, specifically in making a purchase. There is an easy way to calculate the rate, which is to divide the number of site visitors who bought from your website by the total quantity of your website visitors. Having a good conversion rate is important so that other metrics follow suit.

How to Improve your Conversion Rate

Three percent is the average conversion rate regardless of the industries and improving your rate requires you to make your website easy to find for your target customers. It is essential that your products look appealing more than those of your competitions. Quality and pleasing graphics become even more effective with the use of compelling and emotionally powerful texts.

Better conversion rates may also rely on the fast and hassle-free checkout process thus, eliminate unnecessary steps. Use videos and offer financing options as alternatives.

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