Repeat Customer Rate – Making Sure your Customers Come Back

Looking to find an e-Commerce Developer in Boston MA area? Contact OT PROJECTS.

Repeat customer rate is the percentage of your current or previous customers that will most likely return and make another transaction such as a second purchase via your website. In order to determine your RCR, take note of the total number of new customers on a given timeframe or cohort and divide it by the number of your return customers or those who made another purchase given a specific time period.

Repeat Customer Rate Booster Techniques

Repeat customers become the lifeblood of your business and an indication of its success. There are various ways to improve your RCR such as offering a remarkable customer service so that anyone who makes a transaction with you is happy with their initial purchase. Use marketing strategies such as newsletters and email lists as tools to distribute timely contents and offers to your customers.

Boosting your repeat customer rate should be the main focus of your business. Evaluate your loyalty program and review if rewards are practical components or otherwise.

Looking to find an e-Commerce Developer in Boston MA area? Contact OT PROJECTS.