What is a Sales Funnel

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A sales funnel is a visualization tool that helps you identify the position of your prospects allowing you to know where they currently are in the process of making a sound buying decision. The top of the sales funnel is basically wide on top because this is where all prospective customers with varied engagements enter. The most engaged customers are brought to the funnel’s bottom that will be converted into sales and repeat customers.

Stages of the Sales Funnel

The first stage of the sales funnel is awareness when the customer is introduced to your brand. The next stage is consideration when the customer considers your brand among others in your niche. Next, the customer prefers your brand, purchases your products and services and becomes a loyal and repeat customer in the end.

As the sales funnel gets to the bottom, the prospects naturally decreases in number. This scenario is normal as you gradually screen your prospects.

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